The next wave of UX Designers is out there. They expect things to be simple, powerful and user-focused. There is just one problem. Most of them don’t know what a UX Designer is. Today, Maya Patterson joins us to talk about the challenge of preparing for a career in a field you probably don’t know exists. The solution? While traditional academics is failing to prepare digital professionals, they are creating great thinkers and problem solvers. So, as an industry, we have a responsibility to reach out to give this next wave insight into their potential and a path to see it realized.