Pitching. The word itself is enough to make many of us want to walk the other direction. But if we don’t sell ourselves and what’s great about our companies, who will? And when you think about it, most people love to talk about themselves. So why is selling your services and your team that much different?
According to Jody Sutter, it’s because of our pesky lizard brain, our loving mammal brain, and our super smart neocortex. So how can we get out of our own heads and show prospects how awesome we really are? The first step is listening to this episode of the Bureau Briefing.